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June 24, 2026

The PRIME Weekly: The cheapest money in the room

Hey there —

Here's a thing that took me too long to learn: in a high-rate market, the cheapest money in any deal is rarely the bank's. It's the seller's.

A bank will hand you 7% and a stack of conditions. A motivated seller — the tired landlord, the estate that just wants out — will sometimes carry the paper at 5%, or let you take over their old 3.5% loan, or sit on a note for income. That financing is the single most valuable thing in the room. The problem is that getting it is a skill, and most investors never build it.

So this week is the whole toolkit. On Monday's podcast I walked the acquisition side of the flat-rent summer — where the deals are hiding right now. Then we got specific. There are three creative-financing tools — subject-to, wraps, and seller carrybacks — and people use those words like they're interchangeable. They aren't. So I built a decision tree: the seller's situation picks the tool, not your preference, and two of the three can hand a lender the right to call a loan due if you structure them wrong. Read the legal floor section twice.

The numbers matter as much as the structure. In one scenario this week I ran the same value-add duplex two ways — a cheap 6.5% seller carry versus fast hard money at 10% plus points — and the lesson surprised even me: don't rent expensive money for the cheap part of the deal. Split the stack. And in the carry scenario, the seller's offer looked great until you found the three-year balloon buried in the terms. The carry isn't the risk. The balloon is.

Here's the thread tying it all together — and it's the reason I reviewed a book this week that has zero real estate in it. The skill underneath every one of these structures is offer construction: making the seller an offer they can't refuse. $100M Offers is the sharpest short course on that I've found. Stop competing with cash buyers on price. Start competing on terms — solve more of the seller's problem than the lowball offer ever could.

So before you write your next cash offer, ask one question: would this seller rather have a number, or rather have terms that fit their life? Then build the offer around their answer.

What's the most creative structure you've actually used to get a deal done — or the one you walked away from because the terms scared you? Hit reply. I read every one.

Martin

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